Keeping your website fast is essential in providing a great user experience and in ensuring both higher engagement and higher conversion rates.Piwik automatically keeps track of how fast your website delivers content to your visitors and will display this information to you for each of your webpages.

Using this information you can benchmark your website and webserver, and keep an eye out for performance regressions.

Overall Website Speed

In the Visitors > Overview page, Piwik displays the average generation time for every page in your website:

This value represents the average amount of time it takes to load a page in your website and includes both the time it takes for your webserver to generate the page, and the time it takes for your visitor to download it.

You can use this value to quickly gauge the speed of your website.

Individual Page Generation Speed

If you need more detail, you can view the average generation time for individual pages on theActions > Pages and Actions > Page titles Piwik pages:

The last column displays the average amount of time it takes to generate the page the row represents. Like the overall average generation time above, this value includes both the time it takes for your webserver to generate the page, and the time it takes for your visitor to download it.

We recommend you try and keep the ‘Avg. generation time’ of all your webpages below 1.5 seconds.

Making sure your website stays fast

Because Piwik stores the generation time for every action a visitor makes, you can compare your website’s performance today with it’s performance in the past.

Clicking on the Row Evolution icon will display a historical view of the ‘Avg. Generation time’ for a single page:

If you want to see how your overall website speed changes over time, click on the smaller graph in Visitors > Overview page:

Keeping your website fast is essential in providing a great user experience and ensuring both higher engagement and higher conversion rates. In fact, page load time is one of the most important factors that influence your conversion rate. Website visitors care more about how fast your website loads than they care about how it looks or how many interesting features you have. 47% of consumers expect that the website page they’re on should load within 2 seconds. That doesn’t leave a lot of room for error. If one of your website pages takes too long to load, a customer is highly likely to close it and try using another site. In fact, for every 1 second more that your page load time takes, you’ll lose an average of 7% in your conversion rate. When you convert that to sales, you’re losing a significant portion of your revenue. For this reason, EnterpriStore does not underestimate the importance of page load speeds. We know that you won’t either.

We have partnered with Piwik to monitor your page load speeds so that you can monitor your performance and ensure that you’re providing the best speed possible. Piwik automatically tracks how long it takes for your website to load content, and it will show you this information for each of your website’s pages. Having this information on hand helps you to keep track of your website performance and spot and drops in performance early, before they can have a significant impact on your conversion rates. Piwik’s reports are easy to read, and they provide a combination of long-term graphs and detailed daily charts. Below, you’ll find an overview of what you’ll find in Piwik’s page load speed reports.